When I wrote “What are the different flavors of tokenized cash and which do you prefer?” two weeks ago, I didn’t know it would become one of my most popular posts to date after BlackRock’s partner Securitize picked it up in its weekly Private Market News post on LinkedIn.
In the post, I wrote about the two distinct flavours of top 8 tokenized cash products: store of value and yield accrual. But having had more time to reflect on the data, I am adding another dimension to create a framework that is even more helpful to market participants, startup founders and financial professionals in grasping a deeper and more nuanced understanding of this $164B and rapidly growing market.
In this week’s newsletter, I will introduce my tokenized cash product GTM framework and discuss the key GTM dimensions to consider for potential market entrants into this lucrative and rapidly growing market.
We will dissect the market by:
1) the primary distribution target or user group
2) the primary functional role of the product
Let’s dive in.
A GTM Framework for Tokenized Cash Products
Here is the updated list of top tokenized cash products with at least $500M market cap.
Using the following two questions, we can categorize the market in a way that brings more clarity to each products distribution objectives and market niches it intends to target.
Do they mainly target via crypto native or web2/institutional users?
Do they function mainly as a value transfer medium or as a yield accrual tool?
Below is my GTM framework for tokenized cash products. Of course, you can generalize it to apply to all tokenized assets.
What does this chart show in terms of customer focus and product function?